Mobile phone advert as a text

AD 1 - T-mobile advert - parody of a mobile phone advert(making fun of its self - still trying to sell the product but through different way - uses underlying insecurities of audience eg/ if you dont have an up to date phone. - uses pathetic fallacy AD 2 - Vodafone -makes the audience feel powerful via slogan(power to you) -mobiles make the world better - mobiles are solutions - advert is relatable to audience(setting) - conventional characters eg/ - good looking,in shape white couple - single mother and crying child - reinforces the ideology that single mothers fail and all white, good looking males can stop children crying and fix problems. AD 3 - slimmest phone yet - intertexuality - attractive young female - audience being stereotyped( men and women) - no idea what the advert is for -ironing in bar - continuously sexualised throughout the advert eg/ close up of sexual parts of body-lips,eyes,legs, stomache -having a slim phone is good because being slim is good - could tie in with womens aspirations to be thin.

A2 Comms concepts.

Discourse- our interaction with the text eg/ mobile phones -how we consume the text. -where and when do we encounter the text -how does the above have an effect on the way we receive its message Mode of address - emotional tone of the text -how are texts represented in the media? -what are the motivations behind these representations? -how are we expected to react to these representations? -how might you describe the tone& register of the text itself? -how does the text address you? -what kind of position does this assume you take in relation to the text? -what does the text(or producers of it) want you to feel? Ideology - norms and values of society -what does this text suggests are the norms and values of the society which producers it? -what does it suggest about the things we think,and the things we do? -does the text suggest anything about our aspirations, who we would like to become,what success,attractiveness,failure and exclusion consists of in our society? -what does the text suggest we are frightened of, attracted by? Narrative - structure -do the text have a role in our attempts to bring structure and order to our lives? -does our text help us to impose an idea of a narrative trajectory onto our existence? -does the text itself have a narrative structure? ( intertexuality of adverts) - how would you describe it? Technology - is there a need for technology or did we create that need? - what role does technology play in the production and reception of the text? - what is the text's relationship with technology - has our society shaped the technology necessary for the text? -or has the technology necessary for the text shaped us?

PowerPoint on Vampire fiction

Interviews about rebellion

Group chat interview

Iona Rodman-

right i need to interview like most of you

tell me why you rebelled as a teenager plz

and how you rebelled and ting

Sophie Rose Jones

i don't see most things as rebelling because 'rebelling' is a social construct it's only real because we gave it a name

Sophie Rose Jones

like smoking weed anything really bad with it not really

Kieren Fortune-

what did i rebel against what

Iona Rodman-

parents

Sophie Rose Jones-

like i 'rebelled' by dying my hair at school but not cos I hated school but because i liked pink hair

Kieren Fortune-

i went against my parents at times because i didnt want to be told what to do and wanted to do what i want like yano every living person

Sophie Rose Jones

liza got kicked out of school for ket

Leena Bucknor-

Kieren started wearing creepers and piercing random parts of his body with safety pins and only wearing mesh

Kieren Fortune-

it was a phase

Kieren Fortune

im halfway out of it

how do you think your rebellion effected your parents?

Clay Stewart-Larson-

are u talking about rebellion or just individuality ?

Kieren Fortune-

my mum was like wtf

Iona Rodman-

rebellion

Clay Stewart-Larson

well to me it just seems ur finding out about different ways people express themselves

Leena Bucknor-

In an attempt to bond with kieren they both fake tanned together

Clay Stewart-Larson

i dont think that is a true rebellion

individuality is basically rebellion to this society

Clay Stewart-Larson

really?

yhyh

its seen as that

Clay Stewart-Larson

well i dont see it that way

Clay Stewart-Larson

i dont think they're rebelling against anything

Iona Rodman-

the system.

parents

Clay Stewart-Larson-

if something is slightly different u cant exactly consider that to be a rebellion

Iona Rodman-

the rebellion im on about is taking drugs and ting

and drinking ecttt

Clay Stewart-Larson-

thats not rebelling though thats called living ur youth

Iona Rodman-

yeah but its rebellion in society eyes ygm?

Clay Stewart-Larson-

and a lot of people our age do it

Clay Stewart-Larson-

no

Iona Rodman-

yhyh

Clay Stewart-Larson-

not society

Clay Stewart-Larson-

but the way the government and those alike want u to think

Iona Rodman

rebellion is a thing

Clay Stewart-Larson-

yes of course it is

Clay Stewart-Larson-

to me its about fighting for a change

maybe rebelling against an oppressive system for a better quality of life

Interview with kris

Types of audiences

There are two different types of audience

passive audience- the audience that don't think about what they're seeing, they don't get involved, engage or pay attention to anything. they just sit back and absorb in what they are looking at.
a theory that can be applied to the passive audience would be the hypodermic needle theory which talks about how the media basically injects information into you such as values,ideas and images.

Active audience- the audience that choose what they see in the media, they evaluate, think about and make judgements about what they see. A theory that can be applied to the active audience would be Blumler and Katz's uses and gratification theory.

the ways in which the media allows us to be an active audience are;
voting e.g. the x factor
voicing our opinions
joining organisation or protests
buying the product being sold

Blumler and Katz uses and gratification theory

Blumler and Katz identified a number of ways that we as an active audience, engage with and the use of media.

gratification meaning that you get pleasure from the experience.

Escapism- people use media texts to divert their attention away from other things for example; the problems in their lives.

Personal relationships- individuals develop 'relationships' with people or characters they encounter through the media for example; a character in a TV show.

Personal identity- people take aspects of the personal identity from images,characters,people in the media for example; buying the same outfit as one of your role models such as a celebrity.

Surveillance- people gain an understanding of the world around them through the media for example; watching the news and documentaries.

  

Rogers concentric circle.

The public self- what you show others
The private self- What you don't show others
The core self- what you are really like