Blumler and Katz identified a number of ways that we as an active audience, engage with and the use of media.
gratification meaning that you get pleasure from the experience.
Escapism- people use media texts to divert their attention away from other things for example; the problems in their lives.
Personal relationships- individuals develop 'relationships' with people or characters they encounter through the media for example; a character in a TV show.
Personal identity- people take aspects of the personal identity from images,characters,people in the media for example; buying the same outfit as one of your role models such as a celebrity.
Surveillance- people gain an understanding of the world around them through the media for example; watching the news and documentaries.
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