There are two different types of audience
passive audience- the audience that don't think about what they're seeing, they don't get involved, engage or pay attention to anything. they just sit back and absorb in what they are looking at.
a theory that can be applied to the passive audience would be the hypodermic needle theory which talks about how the media basically injects information into you such as values,ideas and images.
Active audience- the audience that choose what they see in the media, they evaluate, think about and make judgements about what they see. A theory that can be applied to the active audience would be Blumler and Katz's uses and gratification theory.
the ways in which the media allows us to be an active audience are;
voting e.g. the x factor
voicing our opinions
joining organisation or protests
buying the product being sold
No comments:
Post a Comment