A2 Comms concepts.

Discourse- our interaction with the text eg/ mobile phones -how we consume the text. -where and when do we encounter the text -how does the above have an effect on the way we receive its message Mode of address - emotional tone of the text -how are texts represented in the media? -what are the motivations behind these representations? -how are we expected to react to these representations? -how might you describe the tone& register of the text itself? -how does the text address you? -what kind of position does this assume you take in relation to the text? -what does the text(or producers of it) want you to feel? Ideology - norms and values of society -what does this text suggests are the norms and values of the society which producers it? -what does it suggest about the things we think,and the things we do? -does the text suggest anything about our aspirations, who we would like to become,what success,attractiveness,failure and exclusion consists of in our society? -what does the text suggest we are frightened of, attracted by? Narrative - structure -do the text have a role in our attempts to bring structure and order to our lives? -does our text help us to impose an idea of a narrative trajectory onto our existence? -does the text itself have a narrative structure? ( intertexuality of adverts) - how would you describe it? Technology - is there a need for technology or did we create that need? - what role does technology play in the production and reception of the text? - what is the text's relationship with technology - has our society shaped the technology necessary for the text? -or has the technology necessary for the text shaped us?