Mobile phone advert as a text

AD 1 - T-mobile advert - parody of a mobile phone advert(making fun of its self - still trying to sell the product but through different way - uses underlying insecurities of audience eg/ if you dont have an up to date phone. - uses pathetic fallacy AD 2 - Vodafone -makes the audience feel powerful via slogan(power to you) -mobiles make the world better - mobiles are solutions - advert is relatable to audience(setting) - conventional characters eg/ - good looking,in shape white couple - single mother and crying child - reinforces the ideology that single mothers fail and all white, good looking males can stop children crying and fix problems. AD 3 - slimmest phone yet - intertexuality - attractive young female - audience being stereotyped( men and women) - no idea what the advert is for -ironing in bar - continuously sexualised throughout the advert eg/ close up of sexual parts of body-lips,eyes,legs, stomache -having a slim phone is good because being slim is good - could tie in with womens aspirations to be thin.